---
title: "What We Know About Running ChatGPT Ads | VertoDigital"
description: "Real signal on ChatGPT Ads: how targeting works, early cost and quality data, and whether it's worth testing yet. VertoTalks #25, Sofia, Oct 2026"
url: "https://vertodigital.com/content-hub/vertotalks/chatgpt-ads-what-we-know-now-sofia-2026"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 3 Months of Running ChatGPT Ads: What We Know Now

**VertoTalks #25 · Sofia · Oct 2026**

A first look at ChatGPT Ads - targeting, cost, and quality compared to LinkedIn and Google - based on live campaigns we've been running on the platform since launch.

- For B2B marketing leaders, demand gen and paid media practitioners, and anyone trying to figure out whether ChatGPT Ads belong in their ad channel mix yet.
- Free to attend, with Q&A and open discussion

**Thu, Oct 1 · 10:00 AM · Campus X, Sofia**

**Speaker:** Emil Zagorov - Consultant, Paid Growth · VertoDigital

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## About the session

Your buyers are asking ChatGPT which vendor to shortlist. Now there's a small, labeled ad sitting right below the answer they get.

We've been running live campaigns on the platform since launch, and three months in, we have real signal on what works, what doesn't, and where it fits next to LinkedIn and Google.

At VertoTalks #25, we're sharing what we know now.

We'll cover:

- **Targeting** - how ChatGPT Ads targeting actually works right now (conversation context, not keywords or job titles), and what that means for account-based plays
- **Cost & Quality** - early signal on cost and quality compared to our LinkedIn and Google benchmarks
- **Channel Fit** - where ChatGPT Ads complements existing channels, and where the gaps still are
- **The Call** - what we'd tell a B2B marketing leader deciding whether to test it now or wait

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## Agenda

| Time | Session |
|---|---|
| 10:00 AM | Intro to ChatGPT Ads |
| 10:15 AM | How targeting actually works |
| 10:35 AM | Cost & quality vs. LinkedIn and Google |
| 11:00 AM | Where it fits, and where the gaps are |
| 11:15 AM | Q&A & wrap up |

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## The venue

Campus X, Building #1, ground floor, Community Green - Aleksandar Malinov Blvd 31, 1729 Sofia. Our home turf - the same room where we run client workshops.

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## Your host

**Nikol Anestieva** - Associate, Growth · VertoDigital

Any questions about the event? Reach out to Nikol directly at nikol.anestieva@vertodigital.com