AMPECO
EV Charging
Self-serve ABM dashboard
AMPECO: LinkedIn engagement tracking
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EV Charging Software
Outbound Pipeline Growth
Contact-Level ABM
58% more cold meetings booked.
Contact-level ABM via Influ2 — turning real buying-committee engagement into SDR action.
58%
more cold meetings
40%
more pipeline per outreach
1
joint Demand Gen + SDR pod
The company
About AMPECO.
AMPECO is an EV charging management platform that helps charge point operators, energy companies, and fleet operators run their EV charging businesses end-to-end. The product sits inside the EV charging software category — alongside Driivz, ChargeLab, and Etrel — and competes on its hardware-agnostic platform, modular architecture, and depth of operational features for both commercial and fleet operators.
The buyer is the CPO/CTO at charge point operators, energy companies, and fleet operators. The sales motion is enterprise-driven, with named-account targeting and complex multi-stakeholder buying committees spanning operations, technology, and energy/utility leadership.
The problem
The problem.
AMPECO needed to target and convert accounts by engaging real buying-committee members. Legacy audience targeting produced low-quality prospects and low meeting rates. Without contact-level activation tied to personas and CRM, SDRs couldn't prioritize outreach based on true intent or attribute impact to marketing. Account-level tools showed surface-level engagement; the team needed to know which actual people inside target accounts were leaning in.
The work
What we built.
We deployed contact-level advertising via Influ2 mapped to persona-based content journeys. Engagement signals (views, clicks, dwell) synced to HubSpot as activities and scores. SDR cadences were triggered by ad-influenced engagement within target accounts, enabling timely, personalized outreach and continuous optimization. We operated a joint pod with Demand Gen and SDR leadership to align ICP, personas, and messaging. We built HubSpot workflows, UTM governance, and SDR enablement (playbooks, snippets). Shared HubSpot dashboards surfaced engaged contacts and account penetration to steer weekly prioritization.
The outcomes
What changed.
58%
more cold meetings booked.
Cold outreach meetings rose 58% as Influ2 contact-level signal aligned ad and SDR motion.
40%
more pipeline per outreach.
Per-outreach pipeline grew 40% when Influ2 ad aircover preceded the SDR touch.
77%
peak cold meeting uplift.
At the peak, cold meeting uplift hit 77% on accounts with full contact-level engagement.
The customer voice
In their words.
“At AMPECO, we strive to put the customer at the center of every interaction. Partnering with VertoDigital helped us align our ABM efforts with real buying-committee intent, which allowed our sales and marketing teams to work in true sync. This has not only accelerated engagement with our target accounts but also strengthened our ability to connect with the right personas at the right time.”
Baycho Georgiev
CMO, AMPECO
The services
Services behind the work.
Service 01
Outbound Pipeline Growth
Joint Demand Gen + SDR pod aligning ICP, personas, and messaging.
Service 02
Contact-Level ABM
Influ2 deployment mapped to persona-based content journeys, with HubSpot workflows and SDR enablement.
Free · 5 business days · No commitment
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