AMPECO
EV Charging
58% more cold meetings
AMPECO: contact-level ABM for buying groups
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Client logo
EV Charging Software
Outbound Pipeline Growth
Pipeline Intelligence
A self-serve ABM engagement dashboard.
Account-level engagement data from LinkedIn — visible, persistent, actionable for both Marketing and Sales.
1
self-serve dashboard
Always-on
dynamic audiences
MoM
engagement tracking
The company
About AMPECO.
AMPECO is an EV charging management platform that helps charge point operators, energy companies, and fleet operators run their EV charging businesses end-to-end. The product sits inside the EV charging software category — alongside Driivz, ChargeLab, and Etrel — and competes on its hardware-agnostic platform, modular architecture, and depth of operational features for both commercial and fleet operators.
The buyer is the CPO/CTO at charge point operators, energy companies, and fleet operators. The sales motion is enterprise-driven, with named-account targeting and complex multi-stakeholder buying committees spanning operations, technology, and energy/utility leadership.
The problem
The problem.
AMPECO is running ABM campaigns to geography-defined account lists, sourced dynamically through the HubSpot↔LinkedIn integration. The wider organization, especially the Sales team, wanted access to existing data on Account-level engagement available in the LinkedIn interface but inaccessible for monitoring over time. Without a way to see how each account had engaged across months, it was hard to correlate Paid ABM efforts with active Sales conversations.
The work
What we built.
In LinkedIn, we created Company List Segments based on how each account interacted with the brand: Low-Engaged / Medium-Engaged / High-Engaged groups. These dynamic audiences powered Always-On campaigns continuously targeting Low and Medium engaged accounts to influence status upgrades. Since the engagement data isn't available through any API, we created an automated data source surfacing aggregated summaries of engagement shifts, plus a breakdown of how each company has progressed in Impressions, Members Targeted, and Status Change MoM.
The outcomes
What changed.
1
self-serve dashboard.
Marketing assesses ABM performance, plans budget distribution, and proves the value of Demand Creation campaigns.
Always-on
dynamic audiences.
Low and Medium engaged accounts continuously targeted to influence status upgrades.
MoM
engagement tracking.
Sales prioritizes accounts based on engagement and proactively creates outreach initiatives for engaged prospects.
Engagement data that lived inside the LinkedIn UI is now persistent, queryable, and actionable for both teams.
The services
Services behind the work.
Service 01
Outbound Pipeline Growth
ABM campaign architecture targeting engagement-defined account segments.
Service 02
LinkedIn AI Targeting
Company List Segments by engagement tier; Always-On campaigns to upgrade status.
Service 03
Pipeline Intelligence
Custom data source aggregating LinkedIn engagement signal into a persistent dashboard.
Free · 5 business days · No commitment
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