Progress
File Sharing
96% revenue increase
Progress ShareFile: 96% revenue lift
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File Transfer / Cloud Infra
Inbound Pipeline Growth
Paid Search
64% ROAS lift, 52% more SQLs.
"Work smart, not hard" — concentrating MOVEit's global paid search where it actually delivered pipeline.
64%
ROAS lift
52%
SQL increase
11%
total spend reduction
The company
About Progress MOVEit.
Progress MOVEit is a managed file transfer (MFT) platform within the Progress portfolio, used by regulated enterprises to securely move sensitive data between systems, partners, and customers. The product sits inside the managed file transfer and secure data exchange category — alongside IBM Sterling, GoAnywhere, and Globalscape — and competes on its compliance posture and audit-grade governance for regulated workloads.
The buyer is the security, compliance, and IT leadership: CISO, head of compliance, IT director. The sales motion targets enterprises in financial services, healthcare, and government, with named-account engagement and procurement-led evaluation.
The problem
The problem.
MOVEit marketing campaigns were investing significantly in paid search across global markets, but the program was spread too broadly. Budget was distributed across a range of audiences and markets without enough concentration on the strongest performers — leading to high cost per lead, inconsistent pipeline contribution, and limited room to scale what was actually working.
The work
What we built.
We restructured the Paid Search program of MOVEit across global markets, consolidating ad groups to concentrate performance data and improve auction competitiveness. High-intent segments were prioritised to attract prospects with stronger propensity to convert. Budget was shifted decisively toward markets delivering the strongest pipeline returns. Underperforming areas were scaled back. Non-performing keywords were replaced with higher-intent alternatives, budget was focused on the strongest-performing segments, and underperforming areas were cut back.
The outcomes
What changed.
64%
ROAS lift.
Return on ad spend grew from 1.8× to 3× — a 64% improvement on every dollar invested.
52%
SQL increase.
Sales-Qualified Leads grew 52% as concentration on high-intent segments paid off.
11%
total spend reduction.
MQLs held stable despite an 11% drop in total spend — better economics across the board.
6% lower cost per conversion · 30.11% drop in disqualified leads.
The customer voice
In their words.
“Collaboration with the Verto team — especially Alex and Deni — was seamless. Their structured approach and clear focus helped uncover performance opportunities that often go unnoticed in day-to-day operations.”
Jan Zimovcak
Search Team Manager, SEO & SEA, Progress
The services
Services behind the work.
Service 01
Inbound Pipeline Growth
Global paid search concentration on highest-pipeline-return markets.
Service 02
Paid Search
Ad group consolidation, high-intent segment prioritization, market-level budget reallocation.
Free · 5 business days · No commitment
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