Progress
File Sharing
96% revenue increase
Progress ShareFile: 96% revenue lift
Read case study
Client logo
CMS / Web Platform
Inbound Pipeline Growth
Paid Search
275% more SQLs in 3 months.
Sitefinity's account restructure — concentrating data, optimizing further down the pipeline.
275%
SQL growth
31%
lower Cost per MQL
3 months
to results
The company
About Progress Sitefinity.
Progress Sitefinity is a digital experience platform within the Progress portfolio, used by enterprises to build and govern marketing websites and digital experiences. The product sits inside the DXP and enterprise CMS category — alongside Adobe Experience Manager, Sitecore, and Optimizely — and competes on its developer experience, modular architecture, and price-performance for mid-market and enterprise teams.
The buyer is the marketing and digital leadership: VP of digital, head of web, marketing technology lead. The sales motion targets organizations replacing aging CMS infrastructure or modernizing toward composable architectures, with a long evaluation cycle involving both marketing and IT.
The problem
The problem.
The Sitefinity Google Ads account was generating low lead volume with inconsistent quality and high cost per lead. As the account grew in complexity, it became harder to direct spend toward the highest-value opportunities, making it difficult to scale MQLs and SQLs while keeping cost per qualified lead under control.
The work
What we built.
We prioritized structural changes in the ad account so that offline conversions from the CRM could contribute more effectively to account objectives. Search campaign consolidation helped concentrate impression and conversion data so optimization could transition further down the pipeline — from form fills to MQLs and SALs. Ad messaging and keyword targeting were refined to improve traffic intent and attract higher-quality leads.
The outcomes
What changed.
275%
SQL growth.
SQLs grew 275% inside 3 months as the bid algorithm started optimizing on deep-funnel CRM signal.
31%
lower Cost per MQL.
Cost-per-MQL dropped 31% with 68.2% MQL volume increase — consolidation paid off.
86%
SAL increase.
Sales-Accepted Leads grew 86% across the same 3-month window.
6 months in: 241% conversions, 73% SQL increase, 53.52% lower CPL.
The customer voice
In their words.
“Collaboration with the Verto team — especially Alex and Deni — was seamless. Their structured approach and clear focus helped uncover performance opportunities that often go unnoticed in day-to-day operations.”
Jan Zimovcak
Search Team Manager, SEO & SEA, Progress
The services
Services behind the work.
Service 01
Inbound Pipeline Growth
Account restructure with offline conversion-driven optimization.
Service 02
Paid Search
Search campaign consolidation, ad messaging refinement, keyword targeting tuned to higher intent.
Free · 5 business days · No commitment
See whether your pipeline could move like this.
The Pipeline Assessment is the same diagnostic we ran with Progress Sitefinity before the engagement. Five days. Senior specialist. Senior debrief.
Book your free Pipeline Assessment