TrillerTV
Streaming
27% revenue increase
TrillerTV: 100% PPV event coverage
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Event Spaces Marketplace
Inbound Pipeline Growth
Paid Search
258% higher ROAS with VBB.
A Value-Based Bidding experiment that proved Paid Search effectiveness for Native Spaces.
258.2%
higher ROAS
3×
quality conversions
72.2%
lower cost per conversion
The company
About Native Spaces.
Native Spaces is an online marketplace for renting unique event spaces for weddings, productions, brand activations, and corporate events across European markets. The product sits inside the venue marketplace category — alongside Peerspace, Tagvenue, and Splacer — and competes on its curation, supplier quality, and stronghold in continental European markets.
The customer is split: event organizers, brands, and producers searching for venues on the demand side; and venue owners listing their spaces on the supply side. Paid search is a core acquisition lever for the demand side, where booking value varies dramatically — making bid strategies that recognize value, not just volume, critical.
The problem
The problem.
Native Spaces was using Google Ads Paid Search for user acquisition. They needed to prove the channel's effectiveness in achieving business goals: higher conversion volumes on a lower cost per conversion. But because booking values varied widely, optimizing on conversion count alone left high-value bookings under-prioritized.
The work
What we built.
By partnering with us, Native Spaces introduced a data-driven Paid Search strategy focused on improving campaign performance and maximizing ROAS. The strategy consisted of two key phases: Account and Conversion Optimization (focusing entirely on OCT), and introducing a VBB experiment. The best-performing campaign was split in two with bid strategy as the only difference: Base Campaign continued with "Maximize Conversions"; Experiment Campaign piloted "Maximize Conversion Value." A strategic approach combined with the right bidding strategy and expert knowledge transformed how the channel performed.
The outcomes
What changed.
258.2%
higher ROAS.
Return on ad spend more than tripled when value-based bidding identified high-value bookings.
3×
quality conversions.
High-valued leads tripled compared to the base campaign — a real shift in conversion mix.
72.2%
lower cost per conversion.
Overall cost per conversion dropped 72.2% as VBB concentrated spend on the auctions worth winning.
The customer voice
In their words.
“We have been working with VertoDigital since December 2023 and it has been a great experience that we absolutely recommend. Thanks to their support we were able to set up a reliable tracking system that we then used to optimize our paid campaigns. Thanks to the set up of VBB we have been able to improve our paid goals.”
Andrea Santos Freire
Marketing & Communications Manager, Native Spaces
The services
Services behind the work.
Service 01
Inbound Pipeline Growth
Two-phase Paid Search strategy: account + conversion optimization, then VBB experimentation.
Service 02
Paid Search
Maximize Conversion Value bid strategy on highest-performing campaign vs Maximize Conversions baseline.
Free · 5 business days · No commitment
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