TrillerTV
Streaming
27% revenue increase
TrillerTV: 100% PPV event coverage
Read case study
Client logo
Mobile App Platform
LinkedIn Paid Social
5× lower CPA on Facebook.
A B2B-targeted Clearbit + Lookalike approach that took BuildFire upmarket without raising costs.
5×
lower CPA
25%
more organic conversions
1
Clearbit-driven ICP audience
The company
About BuildFire.
BuildFire is a mobile app development platform that helps businesses build and manage iOS and Android apps without traditional code. The product sits inside the no-code/low-code mobile app builder category — alongside Bubble, Adalo, and Glide — and competes on its enterprise-grade scalability, plugin marketplace, and ability to support both DIY and managed-service motions.
The buyer spans both prosumers building apps for small businesses and enterprise marketing/operations leaders rolling out internal or customer-facing apps at scale. Going upmarket meant shifting paid social acquisition from a B2C-shaped audience toward decision-makers at 50+-person businesses.
The problem
The problem.
BuildFire had a successful B2C communication strategy and was looking to extend its offering to 50+ sized businesses needing a mobile platform. A new B2B communication strategy was needed — and Facebook's native targeting wasn't built for the firmographic precision the new motion required.
The work
What we built.
Collaborating with us, BuildFire chose to focus on Facebook and use account-level targeting via Clearbit to maintain cost-effective CPA. Clearbit was utilized to identify the ideal customer profile and compile target account lists using first-party data from the website and Salesforce. Our two-fold strategy: using Clearbit ICP audiences built from firmographic data for demand generation, and building audiences based on quality signals (MQLs and SQLs) exported to Facebook for Lookalike campaigns in various regions. Optimizing for deeper funnel conversions delivered substantial efficiency gains.
The outcomes
What changed.
5×
lower CPA per MQL.
CPA per MQL on Facebook dropped 5× through Clearbit ICP audiences and Lookalike modeling.
25%
more organic conversions.
Organic conversions rose 25% as the brand moved upmarket and content followed.
1
Clearbit-driven ICP audience.
Firmographic targeting via Clearbit + Lookalike campaigns sourced from MQL/SQL signals.
The services
Services behind the work.
Service 01
Inbound Pipeline Growth
B2B audience strategy for a B2C-shaped account, with deeper-funnel optimization.
Service 02
LinkedIn Paid Social
Facebook account-level targeting via Clearbit, Lookalike campaigns sourced from MQL/SQL signals.
Service 03
Pipeline Intelligence
First-party data from website + Salesforce powering Clearbit ICP audiences.
Free · 5 business days · No commitment
See whether your pipeline could move like this.
The Pipeline Assessment is the same diagnostic we ran with BuildFire before the engagement. Five days. Senior specialist. Senior debrief.
Book your free Pipeline Assessment