IRONSCALES
Cybersecurity
Inbound + Pipeline Intelligence
2.3×
pipeline in 90 days
Rebuilt campaign infrastructure on first-party data activation. +92% MQLs at the same Cost/MQL.
For B2B CMOs
Pipeline-Driven Digital Marketing for B2B Companies.
200+ B2B SaaS clients. $1B+ in pipeline. One framework that connects every campaign to the deals that close.
A few of the 200+
Cloudflare
Cribl
SnapLogic
Neo4j
IRONSCALES
Payhawk
SmartRecruiters
Safe Security
AMPECO
Camunda
The question we are often asked
“If I give you more budget, can you give me more pipeline?”
The metric trap
Clicks. Impressions. MQLs. Vanity numbers that look good on a slide but don’t show up in the CRM as revenue.
The channel trap
CMOs used to ask “which channel?” Now the board asks “which opportunity?” The shift is real — most agencies haven’t made it.
The speed trap
Board timelines are twelve months. Most agency retainers take twelve to show results. Speed and proof are the gaps we close first.
Proof · Case Studies
Real clients. Real numbers. Measured to pipeline.
Cribl
Observability
SEO + AEO
95%
organic traffic growth YoY
Hybrid AI + human content engine with technical SEO foundation. Content program contributed to $100M ARR milestone.
AMPECO
EV Charging
Contact-Level ABM
58%
more cold meetings booked
Contact-Level ABM with SDR trigger workflows on named individuals. 40% more pipeline per outreach attempt.
SnapLogic
iPaaS
LinkedIn AI + Pipeline Intelligence
11×
ROAS on opportunities
Value-based bidding tied to CRM-defined ICP signals. 125% increase in Stage 1 opportunities. 78% showed LinkedIn influence.
SmartRecruiters
ATS / HR Tech
Inbound + Pipeline Intelligence
4×
opportunities at 50% budget
Marketo + Salesforce + Google Ads pipeline integration via Offline Conversion Tracking. −88% cost per MQL.
Safe Security
Cyber Risk
Inbound + Outbound
900%
MQL growth in one quarter
Scaled paid Search and Social simultaneously. 74% lower cost per MQL. 365% more total leads in 90 days.
How we work
Three practices. Wired to your CRM.
Pipeline isn’t built channel-by-channel. It’s built by connecting demand generation with demand capture, and wiring both back to deal outcomes. Inbound creates the pipeline. Outbound captures it. Pipeline Intelligence wires the whole thing into your CRM. One pipeline. One scoreboard. One agency.
Inbound Pipeline Growth
Generate awareness · capture demand · grow organically
- SEO and AEO that show up where your buyer is searching — including AI search.
- LinkedIn and paid search that bring high-intent buyers into the funnel.
- Content and SEO built to earn visibility where your buyers research and decide.
Outbound Pipeline Growth
Target accounts · engage buyer groups · activate at the person level
- Account-based targeting that reaches the full buying committee.
- Persona-based ABM across the buying group.
- Contact-based ABM at the person level — ads to named individuals.
Pipeline Intelligence.
The data layer underneath Inbound and Outbound Pipeline Growth
Deal-stage signals from your CRM feed back into the ad platforms. The algorithms stop optimizing for form fills and start optimizing for who buys. That’s what makes both practices more effective over time.
Inside Pipeline IntelligenceTrust
How we earn your trust.
Renewal earned every quarter
Every quarter, we review pipeline targets together. We earn the next quarter.
Fixed-fee pilots, no scope creep
The scope is the scope. No surprises on the invoice, ever.
30-day notice from day one
Cancel any monthly retainer any time. That’s not a gimmick — it’s what happens when the pipeline data makes performance visible every month.
Built this way because trust has to be earned, not assumed.
Start a conversation
Thirty minutes. No slides.
No agenda, no slides. The first call is about your business: the pipeline challenges you’re facing, where the gaps are, and what you’ve already tried. We’ll ask the questions, give you a straight read on what’s possible, and tell you honestly if we’re not the right fit.
Your call is with
Paul Green
Growth & AI Solutions, VertoDigital · Boston, MA
“I run every introductory call personally. If we work together, you'll know by minute twenty whether we're a fit. If we're not, I'll tell you honestly and point you in the right direction.”
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For the CMO reading this
Five days to know if we can deliver for you.
A free Pipeline Assessment. Four deliverables — ICP audience snapshot, ad account analysis, AI search visibility check, pipeline signal analysis. Thirty-minute debrief. No commitment. No slides until you ask for them.
Senior practitioner. No pitch.