A content engine to $100M ARR.

A hybrid AI + human content production system that doubled output while strengthening brand authority.

35%

organic traffic increase

2×

content production

$100M

ARR milestone

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The company

About Cribl.

Cribl is an observability pipeline company that helps enterprises route, reduce, and reshape machine data before it lands in expensive analytics platforms. The product sits inside the observability and IT data management category — alongside Splunk, Datadog, and Elastic — and competes by giving teams control over their data costs and routing decisions independent of the destination tool.

The buyer is the data engineering and observability leadership: head of platform engineering, observability architect, security operations lead. The sales motion targets large enterprises with significant ingest volumes, with a pipeline shaped by both inbound demand from technical evaluators and named-account expansion.

The problem

The problem.

Cribl was growing fast but lacked top-of-funnel discoverability to sustain momentum. Despite strong product-market fit, the site missed educational content to capture early-stage prospects and category-level searches. To hit revenue goals, Cribl needed a scalable content production system, increased visibility across informational search queries, and authority-building content to dominate category-defining topics.

The work

What we built.

We deployed our Hybrid Content Approach — blending the speed of AI with the expertise of human editors to produce content at scale, without sacrificing quality. We launched a Glossary Hub with high-volume, low-competition educational topics aligned to Cribl's ICP and SEO strategy. Generative AI accelerated draft creation; expert editorial review ensured brand voice, accuracy, and SEO impact. We connected glossary content to MoFU blogs and product pages, and a streamlined editorial workflow doubled content output without overwhelming the team.

The outcomes

What changed.

35%

organic traffic increase.

Organic visits grew 35% as the Glossary Hub captured high-volume informational queries.

2×

content production.

Editorial throughput doubled with the hybrid AI + human workflow, without expanding team size.

$100M

ARR milestone.

Direct contribution to the brand authority and pipeline that fuelled the journey to $100M ARR.

The customer voice

In their words.

“We needed a scalable solution to increase our content production without compromising quality and improve our organic traffic. VertoDigital's hybrid content approach was the perfect fit. By combining the efficiency of AI with the expertise of human editors, we've been able to produce high-quality content at a faster pace. This has not only boosted our organic traffic by 35% but has also strengthened our brand's authority in the industry.”

Mickey Hsieh

Sr. Web Marketing Manager, Cribl

The services

Services behind the work.

Service 01

SEO + AEO

Hybrid AI + human content engine, Glossary Hub, MoFU expansion, and editorial workflow design.

Free · 5 business days · No commitment

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