About VertoDigital
We're the agency CMOs come to when the pipeline doesn't add up.
Since 2018, we've worked exclusively with B2B technology companies — generating $1B+ in pipeline across 200+ clients to build forecasts a CFO will actually sign.
Founded
2018
Sofia, Bulgaria
Clients served
200+
B2B technology only
Pipeline generated
$1B+
Across 8 years of work
Team
50+
Boston · Sofia
Why VertoDigital exists
Most B2B funnels look healthy at the top and break in the middle.
VertoDigital was founded in Sofia in 2018 by Zoran Arsovski — built around a single observation. CMOs were walking into board meetings with MQL counts, while CFOs were asking the only question that mattered: where's the pipeline? The two numbers rarely matched. Most agencies didn't seem to notice.
So we built one that did. We narrowed the practice to B2B technology — long sales cycles, multi-stakeholder buying committees, ARR that has to be defended quarter after quarter. The work isn't easier there. It's just measurable. A click is a click. A pipeline-stage opportunity, attached to a deal, weighted by close probability — that's a number you can stake a forecast on.
Eight years later, the team is 50+ people across Sofia and Boston. The clients changed. The mission didn't. We still optimize for the only metric that survives a board review: pipeline that closes.
— Zoran Arsovski, Managing Partner
By the numbers
The numbers. No rounding, no estimates.
Every figure below is reconciled to a CRM, an ad platform, or a signed contract. Nothing is rounded for the website.
01 · Tenure
8yr
Operating since 2018. The agency has shipped through three downturns and two AI cycles without changing its thesis.
02 · Clients
200+
B2B technology companies — Series A through public. No DTC. No detours. Specialism compounds.
03 · Spend audited
$450M
Across LinkedIn, Google, Meta, programmatic, and 41 other channels. Reconciled to platform invoices.
04 · Team
50+
Strategy and creative in Boston. Engineering, analytics, and operations in Sofia. One Slack, one calendar.
Where we work
Where the team sits.
HQ
Sofia
Campus X — most senior staff.
BG
Ruse
Riverside, near the university.
BG
Blagoevgrad
South-west, near AUBG.
US
Boston
Small outpost. Nobody relocates here.
Meet the team
The people you will be working with.
50+ people, two continents, one obsession. Strategy, creative, and client leadership in Boston. Engineering, analytics, and operations in Sofia. The same Slack channel for both.
Zoran Arsovski
Managing Partner · Sofia
LinkedIn
Alexandra Yanakieva
Director, Paid Media · Blagoevgrad
LinkedIn
Paul Green
Growth & AI Solutions · Boston
LinkedIn
Elitsa Dankova
Director, SEO/AEO · Sofia
LinkedIn
Ivailo Shipochki
Partner, Growth · Sofia
LinkedIn
Bilyana Katmarova
Finance Business Partner · Sofia
LinkedIn
Yasen Lilov
Partner, Pipeline Intelligence · Sofia
LinkedIn
Nikol Anestieva
Growth Associate · Sofia
LinkedInHow we work
Three commitments we won't trade for a renewal.
The shortlist of operating principles we'll defend in any room — board meeting, client review, or 11pm Slack.
PRINCIPLE 01
Pipeline, not vanity metrics.
An MQL that doesn't reach an opportunity stage is a cost line, not a result. Every dashboard we ship reconciles back to the CRM. If a number can't survive a CFO's question, we don't put it in a deck.
PRINCIPLE 02
Data over opinion. Always.
We run an audited benchmark cohort with 45 client accounts contributing anonymized data. When we recommend a channel, a budget shift, or a creative pivot, we can show you what it did across the cohort first.
PRINCIPLE 03
Specialists, not generalists.
Eight years in B2B technology. No DTC accounts. No retail detours. Specialism compounds — every quarter we learn from 200+ clients facing the same buying-committee problems your team faces.
Why VertoDigital
Three commitments that show up in the work.
How we work is the philosophy. This is the machinery — what makes the philosophy show up inside the engagement.
COMMITMENT 01
Pipeline Intelligence Framework.
Measurement-first. Server-side GTM, GA4, BigQuery, CRM integration, offline conversion tracking — wired so every campaign decision feeds back to deal-stage signal, not lead-gen events.
COMMITMENT 02
AI-Native Delivery.
AI is baked into delivery — not sold as a SKU. A swarm of agents. Hybrid AI + human content. AI-driven audience modeling. LinkedIn Ads Certified with the 2025 Breakthrough Award. Pace is the competitive argument.
COMMITMENT 03
Agency Confidence.
We earn renewals by delivering pipeline. Performance-tied commercials. Pipeline contribution proven inside 90 days. The agency that proves pipeline contribution wins the next quarter.
Recognition
Where the work is verified.
Independently verifiable. No badge collecting.
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Partner status
LinkedIn Ads Certified
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Reviews
★ 4.9/5 on G2 View on G2
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Methodology
45-client audited benchmark cohort
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Toolchain
Salesforce · HubSpot · 6sense · Clay · Profound · Ahrefs
Certified team, all major ad platforms.
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Coverage
Cited in industry press & B2B podcasts
What's next
Three doors. Pick yours.
Different reason for being here? Same answer either way — talk to a human within one business day.
For B2B CMOs
Book a pipeline diagnostic
A 45-minute working session. We pull your funnel apart, find the leak, and tell you what we'd do in your seat. No deck, no pitch.
Start with a diagnosticFor vendors & platforms
Partner with VertoDigital
We work with Google, LinkedIn, Stape, and others. If your tool fits into how B2B tech companies build pipeline, we evaluate everything ourselves before recommending it to 200+ active accounts.
Email partnershipsFor operators
We're hiring
Strategy, paid media, analytics, engineering. Boston or Sofia. The bar is sharp thinking, plain language, and the patience to teach a CFO how the funnel actually works.
See open rolesOne last thing
200+ clients in. The pattern hasn't changed — funnels leak at the top, and pipeline gets fixed in the middle.
If yours is leaking, we've probably already seen the version of it. Bring the funnel. We'll bring the math.