Cribl
Observability
$100M ARR contribution
Cribl's hybrid content engine to $100M ARR
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Observability
SEO + AEO
95% organic traffic growth YoY.
A 5-step technical and content SEO program that helped Cribl dominate observability search.
95%
organic traffic YoY
2×
non-branded keywords in top 100
Page 1
for "Observability"
The company
About Cribl.
Cribl is an observability pipeline company that helps enterprises route, reduce, and reshape machine data before it lands in expensive analytics platforms. The product sits inside the observability and IT data management category — alongside Splunk, Datadog, and Elastic — and competes by giving teams control over their data costs and routing decisions independent of the destination tool.
The buyer is the data engineering and observability leadership: head of platform engineering, observability architect, security operations lead. The sales motion targets large enterprises with significant ingest volumes, with a pipeline shaped by both inbound demand from technical evaluators and named-account expansion.
The problem
The problem.
Cribl needed to dominate observability search results and grow organic traffic at scale. The site lacked the technical foundation and content strategy to compete for high-volume industry keywords. Two clear objectives at the outset: get the main keyword "Observability" to page one, and increase organic traffic by 15% QoQ.
The work
What we built.
We prioritized a strong technical foundation through audits and a 5-step strategy designed for sustained YoY organic growth. We executed comprehensive technical SEO, optimizing structure, speed, and mobile responsiveness. We developed high-quality, keyword-rich content to drive organic traffic. We utilized Semrush and Looker Studio to gain insights into organic performance and top keywords, and our expertise in foundation establishment, content development, and reporting greatly contributed to Cribl's growth.
The outcomes
What changed.
95%
organic traffic YoY.
Organic sessions nearly doubled year-over-year through technical foundation work and a category-led content strategy.
2×
non-branded keywords in top 100.
Doubled the count of organic non-branded keywords ranking in the top 100 search results.
Page 1
for "Observability".
The category-defining keyword reached page one of Google search results.
The customer voice
In their words.
“Verto SEO team has done a fantastic job in helping Cribl improve our SEO ranking. The two main objectives at the start were to get the main keyword of 'Observability' to page one and to increase our organic traffic by 15% QoQ. In a short period of time, we have successfully improved both our keyword ranking and also our organic traffic. Lastly, I'm absolutely thrilled at all the new content the team is producing!”
Mickey Hsieh
Web Marketing Manager, Cribl
The services
Services behind the work.
Service 01
SEO + AEO
Technical SEO foundation, content strategy, and category-keyword domination across high-volume industry terms.
Free · 5 business days · No commitment
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