31% organic conversion growth.

A tailored content marketing strategy that moved Expert.ai from traffic to conversions.

31%

organic conversions

26%

organic users

3 months

to results

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The company

About Expert.ai.

Expert.ai is a natural language processing and understanding platform that helps enterprises extract knowledge and insight from unstructured text. The product sits inside the enterprise NLP and language AI category — alongside IBM Watson NLP, Cohere, and AWS Comprehend — and competes on its hybrid AI approach combining symbolic and machine-learning techniques for highly regulated, accuracy-critical use cases.

The buyer is the enterprise AI and data science leadership: head of AI, chief data officer, document automation lead. The sales motion targets organizations in financial services, insurance, life sciences, and government — sectors where regulated text processing and document intelligence carry strong compliance requirements.

The problem

The problem.

Expert.ai aimed to outperform competitors in organic search visibility and SERP rankings. Their previous strategy, focused on industry news content, generated traffic and engagement but fell short improving SERP ranks and driving brand engagement and conversion. Traffic was happening; pipeline wasn't.

The work

What we built.

We discovered Expert.ai lacked essential evergreen informational content desired by their audience. The existing content required improved interlinking and a conversion-focused strategy to guide customers deeper into the sales funnel. We focused on content quality through Google's E-A-T signals and an authoritative, trustworthy content framework with high expertise. Within this framework, each topic, content, and link contributed to a cohesive structure that effectively communicated with search engines and encouraged user engagement. The user journey began with informative content and progressed to lead submission or contact.

The outcomes

What changed.

31%

organic conversions.

Conversions from organic traffic grew 31% in 3 months as the new framework guided users through the funnel.

26%

organic users.

New organic users and sessions rose 26% across the same window.

3 months

to results.

Compounding gains visible inside one quarter.

The customer voice

In their words.

“VertoDigital played a crucial role in completely transforming our online presence at expert.ai. Their strategic expertise led to extraordinary outcomes, boosting our conversions from organic traffic and propelling our brand awareness to new heights.”

Keith C. Lincoln

Chief Marketing Officer, Expert.ai

The services

Services behind the work.

Service 01

SEO + AEO

Content framework with E-A-T focus, evergreen informational content, conversion-led interlinking.

Free · 5 business days · No commitment

See whether your pipeline could move like this.

The Pipeline Assessment is the same diagnostic we ran with Expert.ai before the engagement. Five days. Three deliverables. No pitch deck.

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