56% organic growth, 4× faster content.

A hybrid AI + human content engine that doubled Rexera's keyword footprint in four months.

56%

organic traffic lift

4×

faster content production

2×

keyword count

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The company

About Rexera.

Rexera is a PropTech company providing automated HOA-related services to title companies and SFR investors across the US. The product sits inside the real estate transaction technology category — adjacent to title automation tools and HOA service vendors — and competes on its automation, response speed, and depth of HOA data coverage.

The buyer is the operations and procurement leadership at title companies and SFR investment firms: head of title operations, COO, head of property management. The marketing motion is content-led: educational content drives ICP awareness, with conversion happening as title and investment teams compare automated solutions to status-quo manual processes.

The problem

The problem.

Prior to establishing a partnership with us, Rexera's team encountered significant challenges in developing and upholding the right long-term Content Strategy that resonates with their ICP. Rexera aimed to position itself as a leading partner to title companies and SFR investors struggling with HOAs across the US. The team wanted to increase organic traffic and attract organic leads looking for an automated, flexible solution — but couldn't produce content fast enough to compete for category authority.

The work

What we built.

We partnered with Rexera to develop a tailored content marketing strategy leveraging a hybrid content approach. We used a generative AI platform to streamline the production process, combined with human review and input to ensure high-quality content that resonated with Rexera's target audience. The key element: validation of high-performing topics that resonate with Rexera's ICP. This guaranteed SEO success while providing users with a unique, engaging experience.

The outcomes

What changed.

56%

organic traffic lift.

Organic sessions grew 56% as the hybrid content engine compounded across the four-month window.

4×

faster content production.

Production speed quadrupled with AI-assisted drafting + human editorial validation.

2×

keyword count.

Organic keywords doubled (from 297 to 612), with 20+ new content pieces published in 4 months.

The customer voice

In their words.

“Working with the VertoDigital team helped us ramp up our content production and focus on ensuring we reach our brand awareness goals. Having a partner with an in-depth understanding of how to implement the right SEO strategies to reach business objectives is invaluable.”

Malvina Vega

Content Marketer, Rexera

The services

Services behind the work.

Service 01

SEO + AEO

Hybrid AI + human content production with topic validation against ICP intent.

Free · 5 business days · No commitment

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