Scalefocus
Software Services
48% organic sessions growth
Scalefocus: complete SEO framework
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Software Services
SEO + AEO
138% organic traffic QoQ.
SEO consulting + workshops that empowered the Scalefocus team to manage content strategy independently.
138%
QoQ organic growth
150%
new organic users
1
enabled internal team
The company
About Scalefocus.
Scalefocus is a global software services and digital transformation company that helps enterprises modernize technology stacks across financial services, telecoms, and energy. The business sits inside the IT services and digital transformation category — alongside EPAM, Endava, and Globant — and competes on its delivery footprint, vertical expertise, and senior engineering capacity.
The buyer is the technology and digital leadership at large enterprises: CIO, head of digital, transformation lead. The sales motion is enterprise-driven, with named-account engagement and long evaluation cycles where thought leadership content and search visibility play a meaningful role in shortlist consideration.
The problem
The problem.
The Scalefocus team wanted to improve and strategize their internal Content Marketing and SEO processes and upskill their team to achieve faster SEO results. The goal wasn't just better SEO output — it was building durable internal capability so the SEO program could continue compounding without external dependence.
The work
What we built.
Our team stepped into a strategic role to support development of robust internal processes for content marketing and SEO. We created a multi-layer SEO Strategic Plan based on three pillars: Team Training and Enablement (workshops to empower the team with essential SEO skills), Leveraging Existing Assets (strategic SEO support including on-page optimization), and Content Strategy & Production (establishing a structured content production process aligned with business objectives). Our SEO partnership empowered the team to independently manage content strategies, streamlining the whole content production process from brainstorming to publishing and amplification.
The outcomes
What changed.
138%
QoQ organic growth.
Organic traffic more than doubled quarter-over-quarter as the internal team scaled output.
150%
new organic users.
New organic users grew 150% as the enablement program turned content into a repeatable engine.
1
enabled team.
The Scalefocus team now manages content strategy independently from brainstorming to amplification.
The customer voice
In their words.
“VertoDigital's team has played a key role in helping us develop and execute a winning content and SEO strategy. It has enabled us to stay on top of the dynamically changing trends and achieve consistently strong SEO performance.”
Petya Popova-Chilikova
CMO, Scalefocus
The services
Services behind the work.
Service 01
SEO + AEO
3-pillar plan: Team Training & Enablement, Leveraging Existing Assets, Content Strategy & Production.
Free · 5 business days · No commitment
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