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Digital Signage
Inbound Pipeline Growth
Pipeline Intelligence
600% MQL growth in one month.
An OCT-driven account restructure that aligned Skykit's Google Ads to lifecycle-stage conversions.
600%
MQL growth
100%
more opportunities
1 month
to results
The company
About Skykit.
Skykit is a cloud-based digital signage and workplace experience platform that helps enterprises manage content across screens in offices, retail, and public spaces. The product sits inside the digital signage and workplace technology category — alongside Brightsign, Yodeck, and ScreenCloud — and competes on its enterprise integrations, content management workflow, and ability to power both signage and broader workplace experience use cases.
The buyer is the IT, workplace experience, and internal communications leadership at mid-market and enterprise organizations. The sales motion targets companies modernizing their physical workplace tech stack, with paid search a key contributor to inbound demand from both IT and facilities-led buyers.
The problem
The problem.
Despite significant investments, Skykit was struggling to achieve optimal ROI on Google Ads. A combination of factors resulted in a fragmented and inefficient Google Ads structure. The bid algorithms were optimizing on shallow signals — meaning the budget was being spent on impressions and clicks that didn't translate to lifecycle progression.
The work
What we built.
We suggested a comprehensive action-based plan: Account Restructuring (a thorough audit led to a simplified, efficient structure), Leveraging Machine Learning (maximizing Google Ads' capabilities to automate bidding, targeting, and ad delivery), and Implementing Offline Conversion Tracking (enabling accurate attribution and optimization based on real-world conversions from the client's CRM). By integrating data from the CRM, the team could make data-driven decisions aligned with their goals.
The outcomes
What changed.
600%
MQL growth.
MQLs grew 600% inside the first month as the bid algorithm started optimizing on lifecycle-stage signal.
100%
more opportunities.
Opportunity volume doubled in the same month with OCT and Smart Bidding.
114%
lead increase.
Top-of-funnel lead volume rose 114% as the simplified account structure unlocked impression headroom.
The services
Services behind the work.
Service 01
Inbound Pipeline Growth
Account restructure with simplified, efficient campaign hierarchy.
Service 02
Paid Search
Smart Bidding rollout and Google Ads automation across bidding, targeting, and ad delivery.
Service 03
Pipeline Intelligence
Offline Conversion Tracking integrating CRM signal for accurate attribution.
Free · 5 business days · No commitment
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