Netgain
Accounting Tech
130% ARR growth
Netgain: 130% marketing-sourced ARR
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Accounting Tech
Inbound Pipeline Growth
Pipeline Intelligence
154% more leads in 3 months.
Data foundations, Smart Bidding, and refreshed creative — Netgain's first quarter rebuild.
154%
lead volume
75%
lower CPL
89%
lower CPC
The company
About Netgain.
Netgain Solutions builds accounting automation software that helps mid-market and enterprise finance teams manage lease accounting, fixed assets, and complex revenue scenarios on top of NetSuite. The product sits inside the NetSuite ecosystem and finance automation category — alongside FloQast, BlackLine, and Trintech — and competes on its native integration with NetSuite and its purpose-built workflows for ASC 842, ASC 606, and audit-grade reconciliation.
The buyer is the finance and accounting leadership: corporate controller, head of revenue accounting, CFO. The sales motion targets NetSuite customers in growth-stage and enterprise tiers, with strong pipeline contribution from inbound demand and Netsuite partner-channel co-marketing.
The problem
The problem.
Netgain Solutions had low overall number of leads and high cost per lead in Google Ads. The previous account configuration wasn't leveraging Smart Bidding or proper conversion data — leaving budget inefficient and the bid algorithms under-trained.
The work
What we built.
In the first 3 months we established four main changes: ensured proper data collection, introduced a new campaign structure after account audit and product research, activated Smart Bidding, and launched new content assets. Netgain partnered with us to build their data collection infrastructure and ensure proper data activation across ad platforms. The result: industry-standard GA4 and GTM configurations and automated integrations between ad platforms and HubSpot. The approach shifted from Manual to Smart bidding, with new content assets focused on lead volume growth while decreasing costs.
The outcomes
What changed.
154%
lead volume.
Lead volume more than doubled as the data foundation enabled Smart Bidding.
75%
lower CPL.
Cost per lead dropped 75% with the new campaign structure and improved data signal.
89%
lower CPC.
CPC dropped from $59 to $6.6 — an 89% reduction — through better targeting and Smart Bidding.
The customer voice
In their words.
“Before working with Verto, our paid advertising program was extremely inefficient. Since working with Verto, the team has been wonderful in helping us to improve our efficiency and scale what is working well. Everyone on the team is responsive and kind — it truly feels like they are an extension of our small marketing team.”
Mandy Schnirel
VP of Marketing, Netgain
The services
Services behind the work.
Service 01
Inbound Pipeline Growth
Account audit and product research, then full account restructure.
Service 02
Paid Search
Manual → Smart Bidding shift with refreshed content assets.
Service 03
Pipeline Intelligence
GA4, GTM, and HubSpot ↔ ad-platform integrations rebuilt to industry standard.
Free · 5 business days · No commitment
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