Zoran Arsovski

Zoran Arsovski is the founder of VertoDigital and its Managing Partner & Chief Growth Officer. He started the agency in Sofia in 2018 on a simple premise: marketing's numbers and the pipeline numbers the board cares about should match - and most agencies are built to produce activity, not pipeline. Before founding VertoDigital, Zoran spent more than a decade in B2B and technology marketing, including as Director of Digital Marketing at Progress, with earlier roles at Telerik, Nestlé Bulgaria, and Deltastock. He writes and speaks on B2B demand generation, pipeline marketing, measurement, and AI in marketing.