VertoTalks

How We Rebuilt Our Website With Claude Code

A behind-the-scenes look at the actual workflow, design system, SEO/AEO, why we went CMS-free, and how it all actually went.

  • Real workflow walkthrough, not just the pitch
  • For marketers, developers, and founders curious about AI-assisted builds
  • Free to attend, with Q&A and open discussion
Jul 23, 2026 · 10:00-11:30 AM Campus X, Sofia

Speakers

Zoran Arsovski, Managing Partner, VertoDigital

Zoran Arsovski

Managing Partner · VertoDigital

Nikol Anestieva, Associate, Growth, VertoDigital

Nikol Anestieva

Associate, Growth · VertoDigital

About and agenda

About the session

We recently rebuilt our website from the ground up using Claude Code. Instead of just telling you it worked, we're walking through how it actually went: the approach, the workflow, and the things that didn't go as smoothly as the hype suggests.

We'll cover why we chose Claude Code, our actual process from prompting to publishing, how we handled SEO and AEO, why we went CMS-free, and what maintaining the site looks like going forward. Practical takeaways if you're considering AI-assisted development for your own site or product.

Agenda

  • 10:00 AM Intro, why we chose Claude Code, and what we expected
  • 10:15 AM Our actual workflow: approach, planning, prompting, reviewing, and publishing
  • 10:40 AM Design system, SEO/AEO, going CMS-free and our current technical infrastructure
  • 11:00 AM Time and effort saved vs. a traditional build, and how we plan to maintain it going forward
  • 11:15 AM Q&A and open discussion
  • 11:30 AM Wrap-up

The venue

Campus X Sofia - VertoDigital office and event space

Campus X, Building #1, ground floor, Community Green - Aleksandar Malinov Blvd 31, 1729 Sofia. Our home turf - the same room where we run client workshops.

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Frequently asked questions

Is this event free to attend?
Yes. VertoTalks Sofia is free to attend, with time built in for Q&A and open discussion after the session.
Do I need to register in advance?
Yes - registration is required and subject to host approval. RSVP through the widget on this page; seats are limited to Campus X's Community Green space in Sofia.
What if I can't attend in person?
This session is in-person only at Campus X, Sofia, with no livestream. We typically publish a written recap afterward, like our past VertoTalks sessions.
Who is this session for?
Marketers, developers, and founders curious about AI-assisted website builds - no coding background required.