Microcredit
Microfinance
EU compliance + GA4
Microcredit: regulatory-ready GA4 transition
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Business Publishing
Pipeline Intelligence
44% subscriber growth.
GA4 + BigQuery across Economedia's brand portfolio — a centralized data warehouse for content experimentation.
44%
subscriber lift
39%
digital-only subscribers
1
centralized data warehouse
The company
About Economedia.
Economedia is Bulgaria's leading business publisher, operating a portfolio of brands serving business decision-makers, finance professionals, and policy audiences across multiple websites and digital products. The business sits inside the business and financial publishing category, and competes on the depth of its journalism, the strength of its brand portfolio, and the quality of its subscriber base.
The customer is the digital subscriber — typically a business decision-maker, finance professional, or policy reader. The economic model depends on subscriber acquisition and retention, making analytics infrastructure across multiple brand websites a strategic, not just technical, concern.
The problem
The problem.
Economedia, with multiple brand websites, faced the urgent need to migrate from Universal Analytics to GA4. Managing analytics across numerous websites with distinct tracking needs, they also aimed to integrate their data into a centralized system to enhance insights and decision-making — all while adhering to a tight deadline. The risk: an incomplete migration would break attribution across the entire publishing portfolio.
The work
What we built.
We approached the challenge by: conducting a thorough audit of the existing analytics setup, developing a detailed roadmap for GA4 migration, implementing GA4 and Google Tag Manager across all sites including cross-brand User-ID tracking, and integrating GA4 with BigQuery to support advanced analytics and centralized data management. Our role spanned consulting, implementation, quality assurance, and future-proofing — designing a scalable architecture for future data-driven initiatives.
The outcomes
What changed.
44%
subscriber lift.
Subscribers grew 44% as the migrated analytics enabled smarter content and acquisition decisions.
39%
digital-only subscribers.
Digital-only subscriber count rose 39% — a strong signal of pure-play digital momentum.
1
centralized data warehouse.
BigQuery integration creating a single warehouse across the brand portfolio.
The customer voice
In their words.
“VertoDigital was a great partner in implementing GA4 across our websites. Their expertise, reliability, and ability to meet deadlines were exceptional. Their work was also an important part of our data warehouse project. We highly value their technical knowledge and professional approach.”
Chavdar Dimov
Head of Audience Data, Economedia
The services
Services behind the work.
Service 01
Pipeline Intelligence
Multi-site GA4 + GTM migration, cross-brand User-ID tracking, BigQuery integration, scalable warehouse architecture.
Free · 5 business days · No commitment
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