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Microfinance Pipeline Intelligence

EU compliance, no data lost.

GDPR-compliant analytics for Microcredit — with custom funnel tracking for their multi-step application.

0

data lost in migration

Consent Mode v2

deployed

Custom

funnel tracking

The company

About Microcredit.

Microcredit is a leading microfinance provider offering small-ticket consumer and SME lending across regulated European markets. The product sits inside the microfinance and consumer lending category — alongside other regional non-bank lenders and digital lending platforms — and competes on its accessible underwriting and its strength in serving consumers underserved by traditional banks.

The customer is a credit-seeking individual or small business across the markets the company serves. Compliance with consumer protection law and data privacy regulation is a core operating constraint — making analytics infrastructure and consent management strategic, not just technical.

The problem

The problem.

Microcredit needed to upgrade its analytics infrastructure to comply with EU regulations including GDPR. They required migration from Universal Analytics to GA4, integration of Google Consent Mode v2, and a custom solution for enhanced conversion tracking within their multi-step application form. The stakes were higher than typical: regulatory non-compliance carries real legal risk in their sector.

The work

What we built.

Our team conducted a thorough audit of Microcredit's existing setup and developed a clear roadmap for migrating to GA4. Working with the client's development team, we ensured seamless integration of Cookiebot and created a custom dataLayer for accurate funnel tracking. We also implemented Google Consent Mode v2 and updated Google Ads Enhanced Conversions with a custom script. We were instrumental in consulting, implementing, and validating the entire analytics transformation.

The outcomes

What changed.

0

data lost.

GA4 transition completed without losing data measurement capabilities.

Consent Mode v2

deployed.

Successful EU compliance under new regulations with full Consent Mode v2 deployment.

Custom

funnel tracking.

Custom dataLayer + Enhanced Conversions script for Microcredit's multi-step application form.

The customer voice

In their words.

“It's important for our business to understand in detail the online behavior of our customers. Under the professional supervision of VertoDigital team and the advanced tracking solutions developed by them, we managed successfully to migrate to GA4 without losing data. Meeting the new EU requirements and GDPR regulations was another challenge that we passed together. Last, but not least, it's always great pleasure to gain knowledge and skills of Verto's team.”

Alexandra Popova

Marketing Manager, Microcredit Jsc

The services

Services behind the work.

Service 01

Pipeline Intelligence

GA4 migration, Cookiebot integration, custom dataLayer, Consent Mode v2, Enhanced Conversions custom script.

Free · 5 business days · No commitment

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