Payhawk
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Payhawk: server-side tagging + Meta CAPI
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Client logo
Crypto / Lending
Pipeline Intelligence
$125K saved annually.
A unified data platform across web, app, and server — built for compliance in the crypto space.
100%
performance increase
$125K
saved annually
1
unified CDP
The company
About Nexo.
Nexo is a digital assets wealth management platform that offers crypto-backed loans, savings accounts, exchange services, and a payment card. The product sits inside the crypto financial services category — alongside Coinbase, Kraken, and Binance Earn — and competes on its lending and yield-generating products integrated with regulated banking and card services.
The buyer in their B2B context is the partner-side decision maker — institutional partner, payments provider, banking partner. On the consumer side, the user is a crypto-aware retail investor or HNW individual using digital assets for liquidity and yield. Compliance and trust signals are central to the buying motion across both audiences.
The problem
The problem.
Nexo faced complex challenges with fragmented data, manual processes, and growing compliance demands. Disconnected systems slowed marketing efforts and limited their ability to activate customer data in real time. They needed a solution to unify data and power smarter, faster decisions while staying compliant in the dynamic crypto regulatory environment.
The work
What we built.
We worked with Nexo through stakeholder interviews and data flow audits to uncover gaps and opportunities. Together, we developed a unified data architecture aligned with their goals and compliance needs. We deployed Twilio Segment across web, app, and server platforms, resolved identity stitching, and integrated priority destinations with built-in privacy controls. Our hands-on support, from solution design to deployment and ongoing enablement, helped Nexo turn complex data into a powerful growth engine.
The outcomes
What changed.
100%
performance increase.
Performance doubled with quality conversions available for the first time across the marketing stack.
$125K
saved annually.
Manual work and engineering overhead reduced — $125K in annual operational cost back to the team.
1
unified CDP.
A single customer data platform across teams with built-in privacy controls for compliance.
The customer voice
In their words.
“The integration of Segment gave us the tools to optimize marketing and engagement, making every customer interaction more impactful. Partnering with VertoDigital was key — they brought deep technical expertise, structured execution, and a proactive approach that ensured long-term success and scalability.”
Lyubcho Kostadinov
Head of Marketing, Nexo
The services
Services behind the work.
Service 01
Pipeline Intelligence
Twilio Segment deployment across web/app/server, identity stitching, privacy-controlled destination integrations.
Free · 5 business days · No commitment
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