Careers at Verto

Serious work, unserious team.

We help B2B tech companies — mostly in the US — get more customers. 50-ish of us, in Sofia, Ruse, Blagoevgrad, and a Boston outpost. You bring sharp thinking and English. We'll teach you the tools.

The people you'd work with

MI

Mila I. · Paid Media · 2 yrs

"Joined as a junior in 2023. Two years in, I run paid for a US client across three channels."

DM

Dimitar M. · Hiring manager, Sofia

"You'll talk to me first. No trick questions — just the work. You don't need to know our tools yet."

YL

Yasen L. · Lead, AI & Automation

"We build AI agents on top of Claude and Juma. You don't need to be technical to help shape them."

~50 teammates. Four offices. One team.

If you're any of these — keep reading

Paid Media & ABM SEO & AI Search Analytics & Measurement Creative & Copy AI Engineering

Who we hire

Sharp people. Any background.

We've built a team of sharp people, and we're looking for more. About a third joined with no marketing background — we care less about what's on your CV, more about how you think and how fast you learn.

If you're starting out

Paired with a senior from week one. Calendar time to learn, not just deliver.

If you're switching careers

Writers, analysts, sales, engineers — we've hired from all of them. Modern marketing rewards the mix.

If you've done this for years

Peers who already know the tools. Less explaining, more shipping. Plus AI agents taking the busywork off your plate.

What we screen for

Sharp thinking. Judgment under uncertainty. Written English. The honesty to say "I don't know yet" — and the drive to go find out. Tools we'll teach.

We hire on potential, not pedigree — and without regard to age, gender, background, or disability. If you need an accommodation at any stage of the process, just say so.

By the numbers

We invest in the people we hire. Here are the numbers that prove it.

Retention · 2025

94.6%

The people who join tend to stay.

Training · per person

130h+

Per year, on your calendar. 11–14% of your working time, blocked off — not a perk you have to fight for.

Avg paid leave taken

33d

Unlimited paid leave that people actually use.

"Whether you're new to this work or already deep in it — you'd grow faster here than anywhere else I've been."

The people you'd sit next to explain things instead of rolling their eyes. The 130 hours of training, the mentor on day one — all real. You'd grow here on purpose, not by accident.

In their own words

Three people, three routes in.

No founder quotes — the people you'd actually work with, in their own words.

MI

Mila I.

Paid Media · 2 yrs

"Joined as a junior in 2023 after running social ads for restaurants in Plovdiv. Two years in, I run paid for a US dev-tools client across three channels. The senior on my team explained everything I didn't know — none of this would've happened at my old job."

DM

Dimitar M.

Hiring Manager · Sofia · 4 yrs

"I'm usually the first call. Not trying to catch you out — I want to see how you think. Bring a point of view, even a wrong one defended well. You don't need to know our tools yet."

YL

Yasen Lilov

Lead · AI & Automation · 5 yrs

"Claude and Juma every day. The real work is the agents we build on top. You don't need to be technical to help shape them — most of the team isn't."

What you'd build on

What your week would actually look like.

We help B2B tech companies turn visitors into customers — ads, SEO, and wiring up their data so they can see what's working. 7 in 10 clients are US-based. New words below? There's a learning path for every tool on day one.

Timezones: most calls land 3–6pm Sofia. Past 7pm it's flagged and the next morning is yours. Nobody here works American hours by default.

Measurement
Q3 · Live

Pipeline stage funnel

Visit
48,2k
MQL
1,140
Stage 1
382
Won
48

Wiring up the data so a client can see what's actually driving sales — not vanity clicks.

Paid acquisition
7 day

Campaign · CPA by channel

LinkedIn · ABM
$184
Google Search
$231
Meta · Retarget
$92
6sense / ABM
$267

Running ad campaigns on LinkedIn, Google, and Meta — spending the budget where it actually brings in customers.

Organic visibility
SEO + AI

Content brief · graph databases

Entities · cypher · neo4j · property graph
Intent · commercial / evaluation
AI surfaces · ChatGPT · Perplexity

Draft outline

Writing content that ranks in both Google and ChatGPT — so customers find our clients first.

For the curious MQL = a lead that looks serious enough to talk to. ABM = targeting specific companies, not random people. CPA = how much it cost us to get one. You'll learn them all in your first month.

The people doing it

MI DM YL VS AK PI +44

~50 teammates across four offices. Paid, SEO, analytics, engineering, creative, strategy — all in one team.

A few of the companies we've partnered with

Neo4j Payhawk Cribl Camunda SnapLogic Scalefocus Netgain

Recent work · B2B developer tools

2.4× qualified pipeline in six months — on the same paid budget.

A US developer-tools scale-up was burning budget on broad-match keywords and vanity MQLs. We rebuilt measurement on GA4 + server-side tags, rewired ABM to Stage-1 opportunities, and handed the team a weekly view that ties every channel back to revenue.

See how we did it

Where we work

Pick the base closest to your couch.

HQ

Sofia

Campus X — most senior staff.

BG

Ruse

Riverside, near the university.

BG

Blagoevgrad

South-west, near AUBG.

US

Boston

Small outpost. Nobody relocates here.

Same team, same work, same specialty coffee in all of them.

Life at Verto

The part that's hard to write and easy to show.

Specialty coffee bars we take more seriously than we should. Thirsty Thursdays, Value Week, offsites, whatever the team's cooking up. Instagram is the honest version.

Instagram feed loads the latest posts from @vertodigitalagency. When it's quiet, it's quiet — we don't script this.

Follow @vertodigitalagency

Growth

Most places promise you'll grow. Here's what we'd actually put on your calendar.

Every year, every person. No catch.

130h

Per year, on calendar

Training

Blocked off in advance. Skills, tools, whatever helps you get better.

Ongoing

1:1 + development plan

Continuous feedback

You and your manager build a Personal Development Plan and keep checking in. Feedback when it matters — not saved for review time.

2

Per year

Workshops

Feedback, presenting, managing up — the soft stuff that's actually hard.

2

Per year · 360°

Evaluation cycles

Mid-year and end-of-year. Structured 360° feedback from peers and managers — written, specific, no vague spreadsheet ratings.

Plus a personal training budget (Coursera, books, conferences — yours to spend) and written level-up criteria, so you know what you're being measured on.

The short list

Perks & benefits.

The headline stuff. Full details come up in the first call.

33 days off, on average

20 days are guaranteed by your contract; the rest is unlimited paid leave the team actually uses. 3-day hybrid, flexible hours.

Avg bonus · last 3 yrs

Salary + profit-based bonus

Bonus and profit share are the same pool. Across the last three years it's averaged 2× base salary across the team.

Private health + your kit

Private health insurance, Campus X gym (Sofia), MacBook Pro by default — or your machine of choice — plus whatever else you need to do the job.

A team you'd want a beer with

Thirsty Thursdays, Value Week, two company-wide offsites a year, specialty coffee on tap.

AI at Verto

Agents do the grunt work. You do the thinking.

Claude and Juma, every day — no technical background needed. On top, we engineer custom agents for the messy problems off-the-shelf tools can't crack. Less copy-paste, more interesting work.

10+

Agents in production

What agents do

Audience builds, copy variants, weekly GA4 reports, competitor scans, brief drafting — the repetitive 60%.

What you do

The strategy call, the client judgment, deciding what's worth shipping, what to throw away — the part that still needs a human.

What it means for your career

A junior here at 12 months handles the scope of a mid-level at most agencies — because the busywork is already automated.

Agent · 01

LinkedIn Audience Agent

Builds ideal-customer-profile audiences from CRM + firmographics. Keeps them fresh without a human touching Campaign Manager.

Agent · 02

Ad Copy Agent

Writes and tests headline / body / CTA variations per audience — in our clients' voice, not a stock LLM voice.

Agent · 03

SEO Content Brief Agent

Turns a target keyword into a writer-ready brief: entities, intent, outline, AI-search signals.

Agent · 04

GA4 Reporting Agent

Produces weekly client reports directly from GA4 + CRM joins. No copy-paste, no screenshots.

Agent · 05

Competitor Research Agent

Monitors competitor ads, landing pages, and SERP shifts — flags the ones that should change how we're buying.

+ 5 more

A few still in staging

Pricing intelligence, account-tier scoring, pipeline anomaly detection, ICP refinement, briefing automation.

Built by

YL

Yasen Lilov

Lead · AI & Automation

You'd work alongside these tools every day — and your fingerprints will end up on the ones we ship next.

How we work together

Our values.

Here's what we'd ask of you, and what you can ask of us. If any of these would annoy you to live with day-to-day, we're probably not your people — and that's fine.

01 — Explore

We Explore

Curiosity before certainty. We'd rather ship a rough experiment and learn than argue the perfect framework for a quarter.

02 — Create Value

We Create Value

Pipeline and revenue are the scoreboard. If the work doesn't move one of them, we ask why before we ask for the budget.

03 — Shine

We Shine

Own your work. Bring your best, visibly — in the meeting, in the deliverable, in the pull request. Quiet excellence still counts.

04 — Get It Done

We Get It Done

Ship beats perfect. When the path is obvious, move. When it isn't, pick one and commit. Rework is cheap; drift is expensive.

05 — Share

We Share

Defaults to open. What you learn belongs to the team before it belongs to you — the playbook, the failure, the Loom, the one useful line.

06 — Care

We Care

About teammates, about clients, about the work — on the hard days especially. "Yes, and" beats "no, but" almost every time.

Apply

Open roles.

Current openings across Sofia, Ruse, and Blagoevgrad. Pick your base, pick your discipline.

Sofia Ruse Blagoevgrad

Find your role and apply.

Filter by your office, read the description, send your CV in a few minutes. You'll get a reply from a human here — not an auto-acknowledgement. Salary range, contract type and benefits are listed on each role.

What happens after you apply

  1. 1 First chat with the hiring manager — your story and ours. ~45 min.
  2. 2 A practical task — the kind of thing you'd do on the job. Time-boxed to 2–3 hours; if it runs longer we pay your day rate.
  3. 3 Final round with 2–3 of the people you'd actually work with.

End-to-end: 2–3 weeks. A real human reads every CV. No trick questions.

No role fits?

Introduce yourself.

Doesn't mean there isn't one for you — roles open all the time. Send your CV or LinkedIn with a few lines on why Verto and what you'd want to work on. A real person reads every one.

careers@vertodigital.com

Typical reply time: 1 business week. Not a queue.

FAQ

Questions people ask.

What's the interview process like?

Usually a first chat with the hiring manager, a practical task or work sample, and a final round with 2–3 people from the team you'd work with. Two to three weeks end-to-end. No trick questions.

What about salary?

Each role lists its salary range and contract type on TalentHR. We'll discuss your expectations openly in the first call — bring yours. On top of base, the team's profit-based bonus has averaged 2× base salary across the last three years.

Is the work sample paid?

It's time-boxed to ~2–3 hours and unpaid at that scope — the kind of work we need to see to make a decision. If we ask for more than that, we pay your day rate. We don't believe in 3-day "test projects".

What does hybrid actually mean?

Three days in the office, two flexible. We value the in-person time — especially in your first 3–6 months when you're ramping up.

Which offices hire for which teams?

Most roles can be based in any of our three Bulgarian offices. A few roles are Sofia-only by default — we'll note that clearly in the job description.

Do you hire juniors?

Yes, regularly. We hire for curiosity and trajectory as much as current skills — especially in SEO, Paid, and Analytics.

What languages do I need?

Fluent English for client work. Bulgarian is useful internally but not required for most roles.

Do I need to be in Bulgaria?

For most roles, yes. Some remote flexibility exists, but we expect you to be in-country and in the office for your first 3–6 months.

Will I be on US hours?

No — not by default. Most client calls land 3–6pm Sofia. If something runs past 7pm it's flagged and the next morning is yours. The Boston outpost exists so nobody here has to live on US time.

Do I have to relocate to Sofia?

Only if the role is marked Sofia-only. Most roles are open across Sofia, Ruse, and Blagoevgrad — pick the base that makes your commute sane. Same comp, same work, same team.

Are AI agents replacing roles at Verto?

Honestly: agents are replacing tasks, not people. The manual 60% of a junior's week — audience builds, ad-copy variants, GA4 reports — is what we're automating. The result is that juniors here take on mid-level scope within a year, and nobody's job is the copy-paste part. If anything, we're hiring more people, not fewer.