Inbound Pipeline Growth
Three channels, each with a distinct job. Generate awareness with paid social. Harvest demand with paid search. Grow the engine with SEO and AEO. Run one, two, or all three — each works standalone, and each makes the others stronger.
95%YoY
organic traffic growth
A few of the 200+ B2B technology companies we've worked with
The framework
Each channel plays a distinct role. Run one channel to solve a specific problem, or combine them — each one makes the others more effective.
The generate layer
The buying committee sees you before they search. Firmographic targeting reaches the exact titles, seniorities, and accounts in your ICP — sustained over time, so you’re already visible when buying intent forms.
Sample result
20% lower cost per MQL
The harvest layer
Search captures the moment of intent — but only if the ad algorithm knows what a real buyer looks like. With 1st-party CRM data activated into the platforms, paid search optimizes for opportunities, not form-fills.
Sample result
2–4× marketing-sourced pipeline
The growth layer
Visible in Google search results, ChatGPT, Perplexity, and Google AI Overviews. The technical foundation, content roadmap, and topical authority grow over time — lowering CAC on every paid channel underneath.
Sample result
95% visibility YoY · 138% growth QoQ
Proof
Inbound (SEO + AEO)
95%
organic traffic growth YoY
Technical SEO foundation paired with a hybrid AI + human content engine. “Observability” on page 1. Direct contribution to the $100M ARR milestone.
Inbound · LinkedIn + Paid Search
+125%
Stage 1 Opps
LinkedIn + Paid Search with 1st-party data activation. Value-based bidding tied to CRM-defined ICP signals. 11× ROAS on opportunities.
Inbound + Pipeline Intelligence
2.3×
pipeline in 90 days
Rebuilt the campaign infrastructure on first-party data activation. +227% marketing-sourced pipeline on HubSpot offline conversion sync. +92% MQLs at the same Cost/MQL.
Inbound · Paid Search + Paid Social
900%
MQL growth in one quarter
Full-funnel paid restructure across Search and Social. −74% cost per MQL. 365% more total leads in 90 days.
Inbound pipeline growth · 90-day pilot
Each channel plays a distinct role. Together they generate awareness, capture demand, and grow organically.
SQLs & opportunities
1st-party data activation live. CRM stages and offline conversions push back to ad platforms. Algorithm optimising for buyers, not form-fillers. Attribution confirmed — every pipeline-attributed opportunity traced to search.
Post-pilot
Scale and optimise.
ICP awareness layer established
Account firmographic targeting live across your ICP. Buying group reached continuously. Engagement and frequency data confirmed. Audience is primed — paid search and outbound now reach an audience that already knows you.
Post-pilot
Demand capture accelerates as intent builds after day 90.
Foundation, visibility map, roadmap
Technical cleanup complete — crawlability, Core Web Vitals, schema. AI search and organic visibility gaps mapped across 10–15 target queries. Content roadmap built. First assets published targeting BoFu queries.
Post-pilot
Clients who commit see avg. 30% lift in organic visibility by month 6.
What makes it work
The numbers above don't come from creative or clever bidding. They come from feeding deal-stage signals back to Google, LinkedIn, and Microsoft — so the bid algorithm optimizes for who buys, not who fills forms. That's the work the Pipeline Intelligence team does on every inbound engagement.
The feedback loop · simplified
Customer voice
4.9 / 5
"They built a paid acquisition program that became one of marketing's top three sources of pipeline generation for our business."
Grant Ho
CMO, IRONSCALES · LP, Stage 2 Capital Catalyst
G2 G2 verified review · January 2025
"They are particularly impressive in their SEO practice and their sophisticated approach to data and signals. They understand the nuances of modern search and go beyond traditional tactics, which has delivered exceptional results for us."
Boryana A.
Digital Director, Mid-Market
G2 G2 verified review · August 2025
How we engage
Deep diagnostic in 5 business days.
Fixed scope. Fixed fee. Clear pipeline target.
Tiered scope. Renewal earned quarterly.
Commercial guarantee
30-day notice from day one
Cancel any time. The contract doesn't trap you.
Fixed-fee pilots, no scope creep
What you signed for is what you pay. Always.
Renewal earned every quarter
Pipeline targets reviewed at QBR. The work earns the next quarter.
Looking for the named-account side of the system?
Outbound Pipeline GrowthOne last thing
The Pipeline Assessment covers all three inbound layers: ICP audience analysis, AI search visibility, paid search measurement.
Five business days. No commitment.