47% organic traffic growth YoY.

A scalable content engine that turned OfficeRnD into a remote-work category authority.

47%

organic traffic YoY

134%

organic keywords

140%

backlinks

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The company

About OfficeRnD.

OfficeRnD is a workspace management platform that helps coworking operators, flexible offices, and hybrid workplace teams run their spaces and members. The product sits inside the workspace management and flex office software category — alongside Nexudus, Yardi Kube, and Cobot — and competes on its purpose-built workflows for both coworking businesses and corporate hybrid offices.

The buyer is the workplace operations and revenue leadership: COO of coworking operators, head of workplace experience, hybrid office program manager. The sales motion is mid-market driven, with strong inbound demand from operators and corporate teams modernizing their flexible workspace offering.

The problem

The problem.

As a fast-growing startup, OfficeRnD needed a flexible, scalable content strategy to maximize digital marketing in the remote working industry spotlighted by Covid-19. Their goal was to seize the opportunity for increased organic visibility — and to build a content engine that could compound through the rapidly shifting workplace landscape.

The work

What we built.

We initiated a four-step content development process: seed keyword selection, then Semrush sizing for long-tail synonyms and conversational terms. Next, we applied the business layer to align sized keywords with business objectives, then optimized content using selected keywords and the Semrush Writing Tool. Together we executed a scalable, repeatable content development engine.

The outcomes

What changed.

47%

organic traffic YoY.

Organic visits grew 47% as the four-step content engine compounded across quarters.

134%

organic keywords.

Organic keyword footprint more than doubled.

140%

backlinks.

Referring domains rose 38% and backlinks 140% as the content authority grew.

The customer voice

In their words.

“Working with VertoDigital helped us streamline our content strategy and significantly improve our efficiency in terms of content planning, creation and reporting. We now have a deeper understanding of content and SEO, and ultimately this helps us achieve significant results. Moreover, the VertoDigital team was super responsive and eager to help anytime we had questions.”

Mihaela Ivanova

Content Marketing Manager, OfficeRnD

The services

Services behind the work.

Service 01

SEO + AEO

Four-step scalable content engine: seed selection, Semrush sizing, business alignment, optimization.

Free · 5 business days · No commitment

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