Noonlight
Safety Tech
Organic preserved through revamp
Noonlight: B2B website migration without traffic loss
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Real Estate
SEO + AEO
61% organic traffic growth.
A multilingual website migration with zero broken links — and a SERP keyword jump from 24 to 622.
61%
organic traffic lift
0
broken links
42.6%
engagement time lift
The company
About Yavlena.
Yavlena is a Bulgarian real estate brokerage operating across residential and commercial markets, with a multilingual website serving local and international buyers and renters. The business sits inside the residential and commercial real estate brokerage category, and competes on its market presence, multilingual reach, and digital experience.
The customer is the property buyer, seller, or renter — both local and international. The marketing motion is heavily organic-driven, with the website serving as the primary discovery channel and a critical asset for both lead generation and brand authority across multiple languages.
The problem
The problem.
Yavlena's team decided to move their multilingual website to a new domain and undergo a complete redesign. The primary objective: ensure smooth, seamless migration while preserving organic positioning and traffic. Secondary aim: provide an improved, seamless experience for visitors. Migrations of this kind often destroy organic equity if not executed carefully — and Yavlena couldn't afford that risk.
The work
What we built.
Our team came up with a detailed strategy to support Yavlena's migration. We collaborated closely with the external developer team to establish best practices for technical SEO including URL structure, redirect mapping, and UX recommendations. Additionally, we performed extensive on-page optimization of all key pages to ensure improved keyword ranking and organic visibility on Google for targeted keywords.
The outcomes
What changed.
61%
organic traffic lift.
Organic visits grew 61% compared to the month before migration.
0
broken links.
Zero broken links and zero indexation gaps through the migration.
42.6%
engagement time lift.
Average user engagement time improved 42.6% on the new site.
Keyword rankings jumped from 24 in the Top 100 to 622 within the first month.
The customer voice
In their words.
“Verto's expertise in SEO migration ensured a smooth transition and even led to a remarkable 61% increase in organic traffic! We're also thrilled with the improved user experience and a significant jump in keyword rankings. This project truly demonstrates the power of a strategic SEO approach and strong collaboration.”
Denitsa Georgieva
Director of Operations, Yavlena
The services
Services behind the work.
Service 01
SEO + AEO
Migration strategy, technical SEO best practices, URL structure, redirect mapping, on-page optimization.
Free · 5 business days · No commitment
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